GTM Engineering / Growth

Growth engineering — loops that compound, not campaigns that decay

We engineer activation, referral, retention, and pricing into your product as instrumented loops — measured, iterate-able, and built to compound.

5×
Activation lift
40%
LTV improvement
8 wks
To first loop live
1
Growth + product team

Why Empiryx

Why teams run growth with Empiryx

Growth loops engineered into the product, not bolted on as marketing
Activation, referral, and retention experiments shipped as code — measured, not hoped
PLG instrumentation that catches the 'aha' moment and routes around it
Pricing and packaging as an engineering surface — A/B'd, not guessed
Cohort and LTV models that your finance team and growth team both trust
Self-serve onboarding that converts visitors to paid without a salesperson

Expertise

Growth engineering skills we ship

01

Activation loops

Onboarding flows and 'aha' engineering that compound usage into retention.

02

Referral & viral

Embeds, invites, and incentive systems wired into the product surface.

03

Pricing & packaging

Paywall, plan, and upsell surfaces built as instrumented experiments.

04

Retention analytics

Cohort, LTV, and churn models that feed back into the product roadmap.

Expertise

Roles & capabilities we specialise in

A deeper look at the specialists we place and the work they ship.

Activation engineering

Onboarding flows that find and protect the 'aha' moment.

Referral systems

Invites, embeds, and credits — wired to usage, not a checkbox.

Pricing paywalls

Metering, plan limits, and upsell surfaces as code.

PLG instrumentation

Event model and funnels that catch activation and drop-off.

Cohort & LTV

Retention curves feeding back into product and pricing.

Self-serve onboarding

Visitor-to-paid without a salesperson in the loop.

Industries we serve

Built for high-stakes sectors

Domain-aware engineers who understand your sector's constraints — not just the syntax.

B2B SaaS

PLG activation and upsell automation

Marketplaces

Two-sided growth and supply loops

DTC

Retention, LTV, and referral engines

FinTech

Onboarding to funded funnel engineering

FAQ

Answers to common questions

Process

How it works

01

Funnel diagnostic

We map activation, retention, and revenue leaks by cohort.

02

Loop design

We pick the 2–3 growth loops with the highest leverage and scope the build.

03

Ship & instrument

We build, instrument, and ship — every experiment has a metric and a kill-switch.

04

Compound

Weekly readouts and the next set of experiments queued from the learnings.

Get started

Growth loops that compound — shipped

Send the cohort churn. We'll bring the activation loop and the metric.

Let's talk

Tell us what you're building

Share your engineering goals and the Empiryx team will respond within 24 hours with a tailored path forward.