GTM Engineering / Marketing Automation
Marketing automation engineering — lifecycle that runs itself
We engineer segmentation, journey orchestration, and attribution as one lifecycle system — across email, in-app, and CDP — so nurture runs itself and converts.
Why Empiryx
Why teams run lifecycle with Empiryx
Expertise
Marketing automation skills we ship
01
Lifecycle journeys
Onboarding, activation, and expansion journeys orchestrated across channels.
02
Segmentation engine
Identity, events, and intent — combined into segments that update in real time.
03
In-app + email orchestration
One journey across CDP, ESP, and your product — no out-of-sync sends.
04
Deliverability engineering
Domain warm-up, reputation monitoring, and unsubscribe hygiene as code.
Expertise
Roles & capabilities we specialise in
A deeper look at the specialists we place and the work they ship.
Lifecycle orchestration
Customer.io, HubSpot, and Journey orchestration across channels.
Real-time segmentation
Event + identity + intent combined into live segments.
In-app messaging
Product-led nurture inside your app, not just inbox.
CDP plumbing
Segment, mParticle, and reverse ETL into your ESP and CRM.
Deliverability
Warm-up, reputation monitoring, and bounce handling.
Playbooks as code
Versioned, reviewed journeys your team can extend safely.
Industries we serve
Built for high-stakes sectors
Domain-aware engineers who understand your sector's constraints — not just the syntax.
B2B SaaS
Onboarding and expansion journeys
DTC & E-commerce
Cart, browse, and winback lifecycle
Marketplaces
Two-sided activation and supply nurture
FinTech
Compliant nurture and conversion ops
FAQ
Answers to common questions
Process
How it works
Journey audit
We map your lifecycle, segments, and tooling — and find the silent drops.
Segregation & orchestrate
We build the segmentation engine and the first 2–3 live journeys.
Wire attribution
We connect sends to revenue in the warehouse — defendable, not guessed.
Self-serve handoff
We hand over playbooks your team can extend — and a queue of next journeys.
Get started
Lifecycle that runs without a send button
Tell us where the funnel goes silent. We'll bring the engine and the first journeys.
Explore more
Hire AI Developers in India
Pre-vetted ML, NLP, LLM & CV engineers. Onboard in 7–10 days.
Offshore Development Team India
Dedicated offshore engineering team embedded in your workflows.
ODC & GCC Setup India
Start with an ODC. Evolve into a fully owned GCC as you scale.
Hire Machine Learning Engineers
ML Engineers, Data Scientists, NLP & MLOps specialists in India.
Build Engineering Team in India
Full-team formation — frontend, backend, AI/ML, DevOps, and leads.
AI Automation
n8n, Zapier & custom workflows that run your business on autopilot.
AI Engineering
RAG, fine-tuning, and AI agents built for production, not demos.
MLOps
Model serving, monitoring, and CI/CD for machine learning systems.
DevOps
CI/CD, infrastructure as code, and observability that scales.
Application Scaling
Performance audits and fixes that take your MVP to production-ready.
Database & Data Engineering
Database design, pipelines, and migrations built to last.