GTM Engineering / Marketing Automation

Marketing automation engineering — lifecycle that runs itself

We engineer segmentation, journey orchestration, and attribution as one lifecycle system — across email, in-app, and CDP — so nurture runs itself and converts.

24/7
Lifecycle on
60%
Manual sends removed
3×
Nurture conversion
1
Lifecycle brain

Why Empiryx

Why teams run lifecycle with Empiryx

Lifecycle and nurture journeys built end-to-end — not just queued emails
Segmentation engine that compounds — every signal improves the next send
In-app and email orchestrated as one journey, not two tool silos
Attribution connected from first touch to expansion, modelled in the warehouse
Deliverability, sender reputation, and unsubscribe hygiene as engineering systems
Self-serve playbooks your marketing team can extend without us

Expertise

Marketing automation skills we ship

01

Lifecycle journeys

Onboarding, activation, and expansion journeys orchestrated across channels.

02

Segmentation engine

Identity, events, and intent — combined into segments that update in real time.

03

In-app + email orchestration

One journey across CDP, ESP, and your product — no out-of-sync sends.

04

Deliverability engineering

Domain warm-up, reputation monitoring, and unsubscribe hygiene as code.

Expertise

Roles & capabilities we specialise in

A deeper look at the specialists we place and the work they ship.

Lifecycle orchestration

Customer.io, HubSpot, and Journey orchestration across channels.

Real-time segmentation

Event + identity + intent combined into live segments.

In-app messaging

Product-led nurture inside your app, not just inbox.

CDP plumbing

Segment, mParticle, and reverse ETL into your ESP and CRM.

Deliverability

Warm-up, reputation monitoring, and bounce handling.

Playbooks as code

Versioned, reviewed journeys your team can extend safely.

Industries we serve

Built for high-stakes sectors

Domain-aware engineers who understand your sector's constraints — not just the syntax.

B2B SaaS

Onboarding and expansion journeys

DTC & E-commerce

Cart, browse, and winback lifecycle

Marketplaces

Two-sided activation and supply nurture

FinTech

Compliant nurture and conversion ops

FAQ

Answers to common questions

Process

How it works

01

Journey audit

We map your lifecycle, segments, and tooling — and find the silent drops.

02

Segregation & orchestrate

We build the segmentation engine and the first 2–3 live journeys.

03

Wire attribution

We connect sends to revenue in the warehouse — defendable, not guessed.

04

Self-serve handoff

We hand over playbooks your team can extend — and a queue of next journeys.

Get started

Lifecycle that runs without a send button

Tell us where the funnel goes silent. We'll bring the engine and the first journeys.

Let's talk

Tell us what you're building

Share your engineering goals and the Empiryx team will respond within 24 hours with a tailored path forward.